Provides direct access to a select group of highly converting content providers recognized both domestically and internationally.
Who We Are
AdZumi Creative is a full-service advertising and digital marketing agency based in San Francisco, CA and Jackson Hole, WY. We specialize in direct CPM and CPA placement services with leading content providers. Unlike traditional affiliate networks of the past, AdZumi does not place it’s ad inventory within an affiliate group, but rather we are the portal to a select group of highly converting content providers, with domestic and international recognition. Our content providers are leaders in the online media, gaming, and Ai information distribution with average impressions in excess of 20 million per month.
Decades of Experience
Team of Skilled Pros
We Evolve We Adapt
Specialized Content Providers
Why Work With Us
We are not a network of affiliates looking to place advertisements across 1000’s of members. Rather the opposite, as we are not an affiliate network at all. We are the portal for a network of direct advertisers and ad agencies providing access to a select group of in demand, high traffic, highly converting content providers.
1. Protect the Integrity of Content
2. Increase Conversions
3. Reduce Operating Costs
4. Increase Revenue
5. Increase Agency Credibility
6. Promote Shared Success
Adzumi evolved from the early days of Affiliate marketing to its current state as a leading provider of digital direct marketing to leading content providers as a result of the continual change from industry consolidation as well as the lightning fast pace of digital advancement within the digital ad space itself.
The founders of Adzumi were pioneers within the Australian, Indian, and American digital affiliate landscape, as well as instrumental in the advent of digital B2C internet commerce. They forged several affiliate networks in all three countries and were instrumental in helping companies like Groupon and Living Social create the product side daily deal explosion. Ever nimble and keen to changes within the digital advertising industry, the founders were able to migrate through the consolidation of the affiliate space in 2009, seize the next opportunity and adapt to the daily deal landscape in 2012 while remaining keen to the next cycle in digital advertising.
The decline in daily deals that occurred in 2014 and the consolidation of affiliate networks into DoubleClick prior to that and the implementation of the ad exchange required a new look at the industry as a whole as standard CPMs were no longer profitable to networks and the old models just didn’t seem to adapt to the new market space. The founders took time in 2014 and 2015 to enter into the industry and learn what these new changes would mean to the digital advertising space and content in general.
The Old Model
Advertisers were once told the same old fantasy of how the affiliate model will grow their business, it went something like this: “Affiliate marketers are the fuel to your business’s fire. They increase visibility of your offers, gain larger volumes of traffic, and ultimately add to your revenue. At the end of the day, affiliates bring in more profit with less effort on your part. And if managed well, this powerful strategy is very costeffective!” www.clickbank.com Sounds great and for a small minority it does function like this at times, but in reality, the majority of providers, advertisers, agencies, and affiliates it brings:
- To the Advertiser : Bogus leads, unverified CPM’s, questionable tracking, low click conversions when fraudulent traffic is removed.
- To the Affiliate Network : High costs to police the affiliate base, $1,000’s lost in affiliate payments to fraudulent traffic, low conversions, increased operational costs to verify new affiliates, reduced margins.
- To the Ad Agency : Disappointed conversion, disappointed clients, delay in payments, verification costs, reduced margins.
- To the Affiliate : Legitimate sites have increased inventory competition, reduced cpm’s, and inventory. The illegitimate sites receive $ for fraudulent work, incentive to create more bogus sites with fraudulent traffic, more $’s.